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Dev Evangelism Podcast with Neil Mansilla
Shownotes/interview flow:
Brief overview of your background
self taught developer, entrepreneurial from a very young age
first program in pascal was a virtual lemonade stand
first business was video game / vending machine business
first startup was a hosting company
pattern throughout his businesses was focus on SMB’s
mentioned - DreamHost founder interview
Tell me about Runscope and Mashery
mashery - API mgt provider with focus on Enterprise
Mashery handles a lot of the logistics for large companies’ API’s
Neil was very excited to work with Deyln Simons, a mentor of his, it’s one of the reasons he joined Mashery
Mashery has so many apps in its suite that you might be using one of their products and not even know it
biggest job of a Mashery evangelist is to talk about the APIs on their platform, not mashery itself
Runscope - api testing, debugging, tools
like a ‘slow motion camera’ for API’s - shows you exactly what happened. And that you don’t necessarily need ot turn off
Runscope is useful during dev, testing, and then in production
initial messaging was very dev focused - over the past year it has transitioned towards a broader message with Runscope Radar, now for QA and testing
the product is best used pre-emptively instead of reactionary
tl;dr - if you use API’s runscope can help you
Unique problems of being a Mashery dev (with 300 products in the stable)
Having so many solutions doesn’t really affect the job - Dev Evangelist’s prime directive is to help developers implement, even if it’s not your API
Best way to help someone get what they really need (versus what they ask for) is to figure out what their goals are for the event. Are they trying to win or are they a newb?
Different personality types at hackathons?
Neil has been to a ton of events and been able to do some pattern recognition -
2011 - 70-100 per year
types of hackers
Mercenary
newb - wants to learn
design is a good differentiator now
Hackathon scene - where is it headed?
“I don’t know if it’s possible to go to more hackathons than I have” - Neil Mansilla :)
thankfully, never burned out
started off as an attendee before
Hackathons have Evolved, not devolved as some are saying
how to get value out of the hackathon??
take feedback you run into and feed it back into product
Nick Quinlan is a great evangelist b/c of enthusiasm + chops
MajorLeagueHacking (MLH) is a new force in hackathons - Swift started as a multiple attendee, then became a Dev Evangelist for Sendgrid, and now founded MLH
Evangelists - what do you do?
Travel a lot :)
Feedback from events needs to go straight back into product development and making it easier for developers to use
DevEvang’s goal is to close the feedback loop and discover what is out there working in the market
It’s a long game. Copying other companies’ strategies doesn’t work without the right culture
John Sheehan’s talk at Heavybit - why copying doesn’t work without an integrated culture
Your job BEGINS after you do your opening ceremonies pitch - the meat is interacting with hackers throughout the event and listening
A good example of getting energy from helping people is Nick Quinlan, who just joined MLH
What’s a good way for a hackathon organizers to make your life easier
Airport lounge is always part of the deal for a true evangelist :) - rack up a ton of miles
organizers should be hackathon attendees before they organize - at least 3 is the sweet spot - participate in one
Most important thing for an organizer to do is to ASK FOR HELP WHEN YOU NEED IT
stepping up for an event puts you ahead of 90% of your peers - have the maturity to admit when you need help
sponsors have spent money, and hackers are absolutely spending their valuable time. you have a responsibilty to them
‘Table stakes” articles by evangelists exist because of things organizers could have done better
How to throw an epic hackathon - Mike Swift, fmr commissioner of MLH
The Hackathon Budget - by organizers of HackMIT
Planning for Wifi disaster at hackathons - Organizers of Mhacks
Hackathon Transportation 101 - Mike Swift
How to fundraise - by Dave Fontenot
How long have you been running your Dev Evangelism program
Excited to build the program at Runscope because it’s a tool Neil and other developers have been using
The Runscope program is in its infancy and Neil refuses to take shortcuts
FUD - define it
If you build an app that is depending on another API doing what it says it will - if it doesn’t you’re at risk
What is an API or product (not your own) that you love?
It all boils down to good Developer Experience (DX)
Twilio - easy to use because of the portal
Stripe is also a good portal
TomTom - Geocoding
Klout - it does more than just the score, has an interest/influence graph
ESRI (ArcGIS) - puts google maps to shame, has a z axis
Tell me about a great event you’ve been to in the past year
APIstrat - 3scale and Kin Lane (famous API evangelist) Steve Willmont
Neil’s big winner at TechCrunch Disrupt SF
Neil’s team won Disrupt with “Shower with Friends,” it was his first win in 8 events
Previously competed in Disrupt as team Hot Mess
At Disrupt Sept ‘14 he built “Shower with Friends” using an Intel Galileo board
Idea came because Neil had promised BK (CEO of Intel) he’d build something with potential to install at his house
Internet of Things + Drought (recall Ice Bucket Challenge) + Gamification = Win
GroupMe is most valuable project so far (exited for $85m, sold to skype) to come out of a hackathon, Tinder is on track to beat them (see Article about Tinder’s foundation)
flow sensor on the Mashery keg -- Galileo was the startup Intel bought
Intel Developer Forum @ Moscone - tweeted question to intel CEO “can we install it”
Where do the you see the dev evangelism scene evolving to?
Past several years it has matured a lot
Focus on closing the loop between people who use developer tools and the team who is building them
near future - more tied in with product and with consumer side. Less of a focus on discovery of your product, more focus on partner ecosystem
More focus on the instrinsic goal of being helpful
A major benefit of having developer evangelists that they are an advocate of your customers to pressure the engineer team to build best product
Anything (product, API, idea) you want to plug?
use runscope - Neil used it before he started working there :). (there’s a free tier
Where can we find you
Twitter - @mansilladev
- follow @runscope