I flipped on the mic after attending Comedy Hack Day's inaugural Los Angeles event. This is my first solo episode.
Organizers and Sponsors can learn a lot from CHD. Their themed hackathon game is on point. They used native advertising principles in their sponsorship talks. Plus, the hack demos were hilarious.
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0:00 - 3 reasons you should care about Comedy Hack Day
CHD was fun
Sponsors at comedy hack day provide and get value using the principles of “native advertising"
CHD does a great job involving non-hackers into their event
1:45 Overview of the event:
This is an established event that’s been referenced a few times
Satirical picketers set the scene
?? 6th or 7th comedy hack day ever, first in LA
Cultivated Wit - company whiches combines technology and comedy to provide novel experiences
Venue - Youtube Creator studio
audience was 150-200
4:16 Overview of the apps
Kill Fuck Prez
play on kill shag marry
(deep dive description of the app at ~7:40)
reminds me of card against humanity
connected social gamified social app
analyzes your mental disorder is based on your smile
what cause of death is most likely?
(deep dive description at ~8:55)
judges interaction with the comedian presenter was hilarious
social pooping chat
ambiguously defined topic picture scavenger hunt
Me the Internet
inputs your name into news headlines and swaps in your pictures
9:45 What makes comedy hack day work?
Pitches were very polished
Comedians and judges interactions was funny
Turned cliche hackathon judging questions into jokes
Runner up prize - “I want to put this on my wife’s computer” - by Troy Carter - awarded to Me The Internet
2nd place - Youtube Shrink
1st place - Shit Talk
Most important section! -->
13:25 - How comedy hack day used native advertising to get their sponsors involved
Sponsors at CHD
What is native advertising?
Who uses native advertising in the tech world?
15:00 - Mashery’s native ad -
n/a, most of the demo attendees (audience members) were nontechnical.
16:00 - Lagunitas’s native advertising - “API” demo
Get request - Confirm get request - Pop - Chug (units are in seconds) - Post
17:45 - MailChimp’s native ad - “How (not to) Send an Email”
To: basically everyone at the company, plus optionally anyone you know
CC: “cover your ass button” - address anyone who can limit your blamabilty
BCC: “the snitch button”
Subject: [something completely misleading]
Body: [long, rambling, action items buried deep in paragraph 7 and 8]
Signature: [something that makes you seem important]
Send button: [something you will work up courage to press then immediately regret]
19:50 - Squarespace
http://againstpeopleagainstchd.squarespace.com/ - Fake Westboro Baptist Picket
signs include “God hates apps,” “Adam & Eve, not Adam & Steve Jobs”, “Burn in HTML,” “God can see your browsing history.”
direct link to squarespace from that microsite
20:45 - Judges at Comedy Hack Day
Combo of comedians, youtube influencers, and talent management folks
Judges asking questions with the intention of making comedy
Not the “gotcha” questions, but calibrated for laughs
22:00 -Felicia Day
22:15 - Rhett and Link
deadpan humor specialist
22:40 - Troy Carter - investor and super-talent manager
24:45 - Wrapping up
Organizers - check out CHD as the prototypical themed hackathon - they were 100% congruent with their mission
Sponsors - try to involve yourself natively into the proceedings, and consider creative ways to get involved
Organizers - there are a variety of formats that you can throw, not just collaborative and competitive.
Contact me: twitter.com/jnconkle. Find my email on the blog hackathon.posthaven.com.
If you are from Mailchimp, Mashery, Squarespace, or CHD - I want to interview you!