(Dove in too fast, forgot to intro Pagerduty - product/what they do!!)
Pagerduty is a product which sends alerts only when necessary to make an administrator able to sleep better :)
rate limiting - came too late
PagerDuty has a support team which helps users with code -
good and technical support team - similar strategy to Kevin Hale’s Wufoo story shared at Stanford’s how to start a startup class (Kevin is now Y Combinator Partner)
Brief overview of your background
David has been at Pagerduty for 3.5 years,
Met other foudners of Pagerdut at University of Waterloo in Ontario
already scraping the app to put together their APis before you released it
What does a dev evangelist do?
Dave looked for - headlined conferences, has lots of energy
hired Amanda in August -
Dev Evangelists are different from engineers because their TOP priority is going to events and repping the company, they are unlikely to be pulled back to put out a fire
Need to be able to gain energy from going to events and fielding the same question again and again
People asking repetitive questions is actually good - you already know how to answer it and can really nail the answer
How to keep track of questions fielded to your evangelism team for later implementation?
PD keeps track of feature requests/integrations
100x more feature requests than PD team can possibly
It’s unclear what the best way to do it is -
Sometimes people implement your product in a novel way, but are dissapointed they had to do it for themselves
How long have you been running your Dev Evangelism program
Pagerduty is operations performance platform first and foremost.
Developer focused product, not a concrete Dev Evang program.
didn’t hire first dedicated until about 3 months ago
Checkout developer.pagerduty.com for more example - PD tries to help with Open Source
Pagerduty has a pilot program to sponsor “bug bounties” to encourage more developer engagement
people who build something for themselves aren’t focusing on deployment for other people - main idea is to reward people for going final 20% of the way and making their code deployable for other people
How to keep support excited? What is their reward for taking care of business
Their job isn’t trivial
Main motivation is to crush it, doesn’t matter how that gets done, just that it is happening
What is an API or product (not your own) that you love?
Firebase - (no hipster cred anymore because of google acquisition)
Temboo - great documentation for IoT tools
(PagerDuty also uses Sendgrid)
What is your favorite hackathon format?
Competitive - pitch for big prizes (Salesforce, Disrupt, AT&T)
Collaborative - science fair expos, finalists demo (MLH)
Themed - (Space Apps)
As a Sponsor - all sorts of hackathons are recruiting opportunities - Pagerduty likes the kind of person who goes to hackathons - smart + get stuff done
There may be an inverse relationship between cool demo vs and useful products. It was hard to get traction at the event b/c it’s a B2B unsexy product
Many hackathon attendees have full time commitments which take priority over their projects
It would be great if more people would document what they built so others don’t have to reinvent the wheel - you should get credit for your hack from the system
Companies notice whenever David does a new hack or implementation and posts it on his blog - he is frequently offered phone interviews which he is not interested in taking
Opportunity to have a fund to encourage people to make a blog post / documentation for their hacks so others won’t have to reinvent the wheel
A pagerduty interview candidate once cited existing code and blog post they’d done previous - they aced the interview
also participant in many hackathons -
Dave wanted to go to a hackathon to meet a cofounder
Pagerduty loves doing monthly internal hackathons, great because it’s easy for the team to get excited about a 10% optimization of existing process
Anything (product, API, idea) you want to plug?
checkout the PD jobs page - looking for more employees (especially developer evangelists)
Where to find you?
euri.ca - David writes about code samples, what he’s learning at a quickly scaling startup in Silicon Valley