I got on Skype with Christian Jensen from Sinch. I think you'll enjoy this episode if you a spinout from a bigger company or you're launching a product with the support/resources of a larger organization.
Christian is originally from Sweden and worked at Rebtel, which spun out Sinch as a communication platform with an SDK. You may not be familiar with Rebtel, but their technology has existed for years in Stockholm as a powerful way for expats to call home to their country of origin. Sinch is bi-national and has an office in San Francisco.
Christian's approach to dev evangelism is a bit different than normal given his background and goals for Sinch. In case you are wondering how Sinch stacks up to Twilio, another popular communications platform, we had a good discussion of where their technology differs from Twilio.
Listen to the Episode here -->
Shownotes - coming soon!